katiepartlow@proton.me
@littleface_events
Katie © 2022
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Head of Curation and Creative Talent
I was sought out by the homeowners of the Sowden House, a historical and infamous Hollywood home built by Lloyd Wright, to curate and produce a series of exclusive, art-driven events in their private residence under the name Black Dahlia, that would bring media attention and awareness to their CBD brand (Canna-Pet), charitable causes and increase demand for TV, film and special events rentals. This event series would not only disrupt our audience's concepts of hemp and cannabis, but also create a nexus point between the world of politics, entertainment and wellness lifestyle brands.
Dan Goldfarb and Jenny Landers, the founders of the project, had a vision of creating an “...oasis for freedom of thought and expression, a safe place to be relaxed and comfortable among intellectuals, entrepreneurs, and artists, to enjoy thoughts and work collectively for social good”. This premium event space could accommodate a diverse audience while also collaborating with the arts and charitable communities. It would be a space that would serve and inspire everyone from politicians, business professionals and entertainers to long-time activists, artists, and visionaries.
By the time I was introduced to the Sowden House, I spent two years designing and producing canna-friendly “social experiments'' within art galleries and iconic LA spaces, gathering data and connecting with artists and entertainers who were supporters of cannabis and hemp. My work was featured in Rolling Stone and various other publications. Working with the Sowden House was a necessary step to growing my personal brand direction, and introduced me to the world of producing exclusive, high-touch and charity focused events.
To introduce the space to the exclusive audience, I curated and produced a private Halloween event. After the media and VIP guestlist got a taste of what we were brewing, we agreed that I would curate and produce, Afternoon Delight, an event series that would grow to become the most sought after private arts experience in Hollywood.
I relocated to Los Angeles where I hired and trained the local events team, recruited and managed artists and talent, and worked with non-profits, cannabis and wellness brands for event partnerships and brand launches within the series.
My focus was on building out the events team, managing talent (that would go on to be featured in TV and film projects) and creating a brand narrative that spoke to our core audience based on specific psychographics and buyer personas I developed.
I was also personally able to close over $100K in corporate sponsorship for the event series.
Ultimately we were able to develop one of the most celebrated and unique event experiences in the history of Hollywood.
I curated and produced exclusive experiences under the name Black Dahlia, attracted industry and mainstream media outlets for Canna-Pet, and increased the demand for Sowden House as a space for charity events and film rentals.
Canna-Pet, Black Dahlia and Sowden House was featured in:
...and more.
Despite our high goals and abridged timeline, we created a brand that was not only celebrated for its unique visual aesthetics and narrative, but a brand that would also become a staple within the local and international cannabis, hemp and entertainment communities.
